CFO Interviews
We are always in conversation with the Netherlands' leading CFOs about the challenges that keep them up at night. On this page, we share the insights and discussions from these conversations through written and recorded reports, providing you with valuable perspectives from leading financial minds.
"Finance is expected to anticipate, not just explain."
Board talk with Ritchy Drost
In a market with limited natural growth, cautious customers and ongoing economic uncertainty, VodafoneZiggo is choosing decisive action over waiting for conditions to improve. Ritchy Drost, CFO of VodafoneZiggo, explains how a clear strategy, a focused roadmap and a forward-looking Finance function help the organisation make faster decisions, drive customer growth and create long-term value. He also sees AI not as an end in itself, but as a tool to make decision-making and execution smarter and more predictable.
"We are not waiting for the market to improve, but building the clarity, discipline and energy required to outperform in spite of it."
Watch the recording of our latest CFO webinar
The full webinar, featuring Ritchy Drost (CFO, VodafoneZiggo), Mohamed Bouker and Gera Hamer (Deloitte), unpacks the strategic implications of Deloitte’s Spring 2026 Dutch CFO Survey. The discussion highlights how finance leaders are responding to a shifting economic and geopolitical landscape while keeping growth ambition front and centre.
Key takeaways
- How CFOs are balancing growth ambitions with rising uncertainty and increasing geopolitical risks.
- Why resilience, scenario planning and disciplined investment decisions are becoming strategic priorities.
- How finance leaders are making disciplined investment decisions to drive long-term value while preserving financial flexibility.
Recommended for CFOs and finance leaders. Watch the full recording here.
Let’s make this work.
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