CFO Interviews
We are always in conversation with the Netherlands' leading CFOs about the challenges that keep them up at night. On this page, we share the insights and discussions from these conversations through written and recorded reports, providing you with valuable perspectives from leading financial minds.
“The current economic situation offers great potential”
Board talk with Joost Gietelink
With its own network of quality growers of flowers and plants around the globe, and supply chains extending worldwide, the family-owned Dutch Flower Group (DFG) operates in a highly dynamic environment where adaptability is key. Joost Gietelink, the CFO of DFG, plays a crucial role - not just in financial oversight, but in shaping the organisation’s financial leadership, ensuring strategic alignment, and preparing for the future. Regardless of the economic outlook.
“There will always be challenges, but because of how our company is positioned, we can focus on opportunities.”
CFO Webinar | Watch the full recording
In this webinar, Mohamed Bouker hosts a powerful discussion with Joost Gietelink (CFO of Dutch Flower Group) and Birthe van der Voort (Partner at Deloitte in Technology & Transformation). Together, they unpack what’s shaping financial leadership today — from economic uncertainty and risk, to the impact of technology and AI.
