CFO Interviews
We are always in conversation with the Netherlands' leading CFOs about the challenges that keep them up at night. On this page, we share the insights and discussions from these conversations through written and recorded reports, providing you with valuable perspectives from leading financial minds.
"Finance is expected to anticipate, not just explain."
Board talk with Ritchy Drost
In a market with limited natural growth, cautious customers and ongoing economic uncertainty, VodafoneZiggo is choosing decisive action over waiting for conditions to improve. Ritchy Drost, CFO of VodafoneZiggo, explains how a clear strategy, a focused roadmap and a forward-looking Finance function help the organisation make faster decisions, drive customer growth and create long-term value. He also sees AI not as an end in itself, but as a tool to make decision-making and execution smarter and more predictable.
"We are not waiting for the market to improve, but building the clarity, discipline and energy required to outperform in spite of it."
CFO Webinar | Watch the full recording
In this webinar, Mohamed Bouker hosts a powerful discussion with Joost Gietelink (CFO of Dutch Flower Group) and Birthe van der Voort (Partner at Deloitte in Technology & Transformation). Together, they unpack what’s shaping financial leadership today — from economic uncertainty and risk, to the impact of technology and AI.
Let’s make this work.
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