Shruti Anand is a Director in Deloitte Netherlands' Customer Strategy service line, focusing on the ER&I industry. With >10 years of experience, she helps large multinational clients design and implement pricing and margin management practices. Her expertise includes Pricing Strategy, Portfolio Optimization, Margin Management, Pricing Process Design, Pricing Governance, Pricing Digitalization, Pricing Digital Transformations, and Sales Mobilization. Shruti has led global pricing and sales transformations for clients in the Chemicals, Food & Beverage, and Wholesale sectors.