Senior Manager with 15 years’ experience across advertising, technology, and digital strategy. Specialises in integrated communications, search and performance optimisation, and data-driven growth. Leads cross-functional teams to deliver ROI-focused campaigns through advanced audience strategy, programmatic buying, CDPs, and robust measurement frameworks. Experienced in driving digital transformation by connecting media, data, and technology to shape effective strategies and navigate the evolving future of search and digital discovery. Passionate about mentoring talent and driving sustainable growth.
Market: Deloitte Netherlands