Jeroen Smeets is a strategic advisor and cross-industry expert with 15 years of experience helping organizations unlock value through data-driven decision-making. He is the creator of PriceCypher, an AI-based pricing tool that enables commercial teams with dynamic, intelligent pricing capabilities. His current focus lies in applying Generative and Agentic AI within commercial strategy, guiding clients across industries in adopting emerging technologies to drive measurable business outcomes. With a deep technical foundation and strong commercial focus, Jeroen is a trusted partner in digital transformation and strategic advisory initiatives.