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Tech Trends 2024 - Generative AI

Genie out of the bottle: Generative AI as growth catalyst

Philosophers have long debated whether machines are capable of thought, but generative AI makes the question moot. The underlying operation of these models shares much in common with earlier machine learning tools, but thanks to enhanced computing power, better training data, and clever coding, generative AI technology can imitate human cognition in a number of ways.

Generative AI: Force multiplier for human ambitions

 

last year, our team of futurists and researches decided to use generative AI to create the cover and chapter art in Tech Trends 2023. The result was nothing short of spectacular. Yet our exacring design standards required significant human collaboration and intervention in the generation process. On the heels of that successful experiment and the subsequent launch of ChatGPT and ensuing generative AI mania, we decided to explore the use of AI-generated text to help write the introduction of this year's Tech Trends. As with last year's artwork, substantial human intervention was required, supporting our point that in the era of artificially intelligen machines, humans are more important than ever.

Download the report to find out more about Generative AI in this year's Tech Trends.

Gen AI Lab Programme

 

Our new Gen AI Lab Programme is a dedicated “show me don’t tell me space”, a ‘birth place’ and site for customer events and collaboration. When it comes to Gen AI, we’ll be offering a whole tool kit of collaborative hackathons, labs and design sprints, to help customers make the most of this game-changing innovation.

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If you’re curious about how Gen AI or how our Lab Programme can transform your company, please fill in the form on this page to stay up to date on Gen AI insights and to let us know your interest in a personalized lab for your company. We’d love to hear about your challenges and share how AI can galvanise your business.


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