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Supermarkets Consumer Survey 2023

The results of our annual survey of consumer trends in the supermarket

Deloitte's Retail Sector Group is pleased to present its annual survey of consumer trends in the supermarket: the Consumer Research 2023.

Are you interested in the results of our Consumer Research 2023 within the supermarket sector? Discover the summary here!

The Supermarkets Consumer Research 2023

 

Deloitte's Retail Sector Group is pleased to present its annual survey of consumer trends in supermarkets. With this research, we map out developments in consumer behaviour so that you can respond to them with your business operations.

The Consumer Research shows that 75% of consumers have changed their purchasing behaviour as a result of price increases. More and more consumers are paying attention to offers when shopping their weekly groceries in the supermarket. For example, more and more people are looking at a digital folder at least once a week (2023: 44%, 2022: 40%). 

Furthermore, the Consumer Research provides insight into the trends regarding self-checkouts. The use of self-scanning services in supermarkets is increasing and as many as eight out of ten consumers use them. It is striking that the majority of consumers think it is good that checks take place (91%). However, 20 per cent finds it annoying when they are being checked themselves. 

Download the Consumer Research 2023 via the button for a complete picture of all developments.

Download the Consumer Research 2023

Download

The Supermarkets Consumer Research 2023 webinar

 

On September 12, the results of this research were presented during the Supermarkets Consumer Research 2023 webinar. During the webinar, Adgild Hop discussed the latest retail trends and Patricia Versendaal presented the results of the Supermarkets Consumer Research 2023.

We hope you enjoy reading and watching! 

Watch the Supermarkets Consumer Research 2023 webinar here

Watch the recording

Infographic: A bite out of budgets

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