Enterprises are fundamentally shifting with new business models, technologies, and changing expectations of—and by—the workforce. Often, HR teams are left straddling the needs of the legacy organization while planning for the needs of the future.
This creates unprecedented opportunity for HR to play a new and vital role in shaping the way enterprises compete, access talent, and show up in the communities where they operate. Enterprises can compete—and succeed—by changing entire business models in the field, product and services development, sales, production, leadership teams, and back office. And, of course, in the HR suite.
Many HR leaders have renamed their functions, using terms such as "employee experience," "people," and others to signal a shift in brand. Words matter, and this isn't the first time that the rebranding of "HR" has happened at major inflection points in the history of the function.
Of course, a fresh brand can easily backfire without fundamental changes to the business outcomes that HR drives. The challenges that come with the three futures described above are plentiful. Yet with challenge comes opportunity, and HR has the chance to drive tangible impact as organizations face the futures of enterprise, workforce, and how work gets done.
From doing digital to being digital. Embracing new traits and behaviors will allow the entrprise to thrive in the digital age. As artificial intelligence, robotics, and cognitive solutions grow in sophistication, organizations must reconsider how they design jobs, organize work, and plan for the future growth.
From center-driven to human-centered solutions. Applying personalization to the entire enterprise workforce will supercharge employee-centered solutions. The future of HR focuses on driving tangible, measureable value across the enterprise that's both qualitative and quantitative.
From compliance and control to trust and empowerment. Adopting a high-impact HR operating model lets organizations flex based on dynamic business needs. The future of HR demands a strong ecosystem of trusted partners to build upon and enable internal capabilities with speed, while creating new channels for talent and innovation.
From integrated systems to a unified engagement platform. Deploying advanced technologies promotes productivity and simplicity of experience. Robotic process automation, artificial intelligence, virtual reality, machine learning, and social collaboration allow organizations to truly reinvent rather than automate.