2021 Global Marketing Trends

Customers have made it clear they have high expectations for brands. These include solutions they can trust, a brand purpose that aligns to their values, and experiences that enable them to act as co-creators rather than recipients of someone else’s vision. In the current environment, those expectations were heightened. Companies that succeed, particularly when confronted with global disruption of business, work modes, and service delivery, act with intention and clarity in fundamental ways.

For this year’s Global Marketing Trends, we surveyed 2,447 global consumers (including those in the Middle East) and 405 U.S. executives from global companies to understand how each are navigating current conditions.  Unprecedented change has shifted seven distinct global marketing trends for 2021 including: Purpose, Agility, Human Experience, Trust, Participation, Fusion, and Talent.