The Cognitive Evolution: How AI is Transforming Intelligent Command Centers in Saudi Arabia’s Giga Projects
Powering the future of smart cities
In an era of unprecedented digital complexity and operational risk, Intelligent Command Centers (ICCs) are revolutionising how organisations manage vast infrastructures and dynamic environments. This whitepaper, developed in collaboration with Qiddiya Investment Company, explores the transformative power of AI-driven ICCs in enabling real-time observability, predictive analytics, and automated workflows. As Saudi Arabia advances its Vision 2030 ambitions, the ICC stands at the forefront of innovation - empowering giga projects like Qiddiya City to operate smarter, faster, and with greater resilience.
Discover how the integration of AI into command centers is not just a technological upgrade, but a strategic imperative for future-ready operational excellence
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Balaji Sundarababu
Partner in Deloitte, with over 17 years of extensive experience in consumer industries specifically Travel/Tourism & Retail clients across diverse global markets. Balaji has a proven track record in driving transformative initiatives and shaping strategic direction. Specializing in accelerating growth within the Travel & Tourism sectors, he is currently spearheading the expansion of ETP's consumer industry business in the Middle East, leveraging strategic vision and industry knowledge for continued client success.
