TrustID
The hidden currency of competitive advantage
Discover Deloitte’s TrustID study – Uncover the four dimensions of trust and how they shape customer loyalty, workforce motivation, and brand strength. Trust is no longer intangible – it’s measurable, actionable, and your biggest advantage.
Trust isn’t just a buzzword, it’s fast becoming a true differentiator of competitive advantage. In our latest TrustID study focused on KSA’s banking sector, we have gone beyond surface metrics to uncover what truly drives customer loyalty, retention, and advocacy in today’s evolving market.
This first-of-its-kind research explores how emotions and perceptions shape financial decisions and how banks can act on them. From generational shifts to rising digital expectations, and from the importance of empathy to the hidden cost of low transparency, the findings point to a clear conclusion: trust is measurable, actionable, and tied directly to growth.
With insights drawn from several voices across Saudi Arabia’s retail banking landscape, this study offers a deeper lens into what customers want and what the most trusted brands are doing differently.
Whether you are looking to retain high-value clients, connect with Gen Z, or simply stay ahead, this is a conversation you cannot afford to miss.
The full story will change how you think about trust.
In a region defined by digital acceleration and evolving expectations, trust has become a measurable and powerful driver of customer loyalty. Our TrustID research offers banks the tools to decode what truly matters - empathy, transparency, innovation and shows where trust is earned, where it’s at risk, and how to act with impact.
Patrycja Oselkowska
