Modern companies are facing greater exposure to global competition, as well as increased expectations from shareholders and customers who are more discerning, better informed and harder to reach. Now more than ever, there is an emphasis placed on the true effectiveness of management teams and their ability to grow the business.
Achieving this growth is possible only by linking marketing and business strategy. When facing issues with customers, products or competition, or when experiencing pressures on sales, prices or margins, search for top-down, strategic solutions. Strategy is where it all begins.
This is why Deloitte prefers an approach that takes into account the entire company lifecycle:
- Corporate Strategy: Establish your company's identity
- Market Analysis: Evaluate your strengths and identify your business growth opportunities
- Market strategy: Define your overall market approach and action plan
- Go-to-market: Implement your action plan aligned with your positioning
- Post go-to-market: Evaluate your processes and adapt your strategy to optimise results
