Empowering leadership excellence: How Generative AI transformed feedback into growth for an e-commerce giant
Redefining leadership development at scale
With a footprint spanning over 50 cities in India and select global destinations, a leading e-commerce major faced an uphill challenge—personalising leadership development for 25,000+ employees. The complexity of diverse stakeholder expectations, leadership dynamics, and voluminous training needs outpaced their manual HR processes.
The turning point: Harnessing Generative AI
When traditional methods couldn't keep up, the Deloitte Global Incubator team stepped in with a game-changing solution: Generative AI (GenAI). Leveraging the power of the Anthropic Claude 2 Large Language Model (LLM) on AWS, Deloitte transformed disparate data points into actionable insights. By analysing tabular feedback scores and verbatim employee comments, GenAI not only automated but also revolutionised how leadership feedback was processed.
The problem with manual processes
Previously, the HR team relied on manual methods to analyse data from annual employee engagement surveys. This approach, prone to biases and inefficiencies, couldn’t offer tailored insights for individual leaders. Without a scalable, intuitive solution, truly impactful leadership growth remained a distant goal.
The GenAI advantage: What we did
- Data mastery: Consolidated scores and feedback into a unified dataset, enabling organisation-wide and individual-level analysis.
- LLM-powered insights: Deployed Anthropic Claude 2 to generate precise summaries of both quantitative and qualitative feedback, saving time and elevating accuracy.
- Performance tracking: Built a Python-based system to identify top and bottom performers by analysing year-over-year feedback changes.
- Personalised reports: Delivered detailed Excel and PDF reports for every leader, outlining strengths, improvement areas, and actionable recommendations
Why GenAI outshines traditional methods
Unlike NLP/NLG-based models, which require extensive context-specific training, LLMs process vast data efficiently and intuitively. By synthesising billions of parameters, the solution extracted nuanced insights from employee feedback, creating a framework for leadership excellence.
The impact
Generative AI brought measurable, transformative outcomes:
Spotlighting excellence: Identified top and bottom 10 performers through advanced trend analysis.
Tailored growth plans: Created personalised development roadmaps for leaders, fostering growth and improved focus.
Boosted organisational performance: Enabled a structured, impactful leadership pipeline aligned with organisational goals.
The future of leadership development
This generative AI-powered transformation doesn’t just address today’s challenges. It lays the groundwork for a leadership framework that evolves with the organisation, driving sustained employee engagement and leadership excellence at scale.
Charting the path to success
Deloitte’s innovative solution empowered the e-commerce giant to reimagine leadership development, proving that with the right technology, organisations can unlock unprecedented potential—one leader at a time.
