Revolutionising insights: How Generative AI helped a global ice cream giant talk to their data
Breaking the ice on data challenges
For one of the world’s largest manufacturers of ice creams, managing vast data volumes across geographies and business lines was more than a brain freeze—it was a genuine roadblock. As a leading global Consumer Packaged Goods (CPG) player with offerings spanning nutrition, hygiene, personal care, and more, their ice cream business struggled with data silos, inconsistent insights, and time-intensive processes. The lack of a unified data view meant inefficiencies, manual interventions, and duplications—hampering timely decision-making.
Enter the challenge: how to democratise data access, ensure accuracy, and reduce the time to insights for their diverse stakeholders.
Scoop of transformation
Deloitte partnered with the client to craft a cutting-edge solution powered by Generative AI (GenAI). The result? An intelligent platform enabling business leaders to seamlessly "talk to the data" and extract insights in real time, revolutionising the way they visualised and tracked financial KPIs.
Churning innovation with Deloitte’s GenAI solution
At the core of the solution lies an advanced GenAI-powered insights module designed to process both structured and unstructured data. The module combined:
Tabular data: To compute and answer financial queries with precision
Textual data: To retrieve and summarise insights from reports, making sense of large volumes of unstructured information
Leveraging LLM models, the platform became the engine for dynamic computations, on-the-fly analysis, and rich visualisations—all delivered with unmatched speed and consistency. Business leaders could now make decisions in seconds, skipping the coding, delays, and errors of traditional methods.
Impactful results: A sweet success
This AI-driven solution delivered a cascade of benefits:
- Accelerated decision-making: Complex queries resolved in under 10 seconds, compared to 15–20 minutes previously.
- Enhanced efficiency: Routine tasks like calculations and summarisations are automated, freeing up valuable team time.
- Empowered leadership: Self-service insights eliminated dependency on technical experts, driving faster, more informed decisions.
The platform now serves 20+ business units across five business groups, with plans underway to expand its reach across products, regions, and additional business lines.
The cherry on top
This success story underscores the transformative power of GenAI in simplifying data complexities and empowering businesses to extract actionable insights at lightning speed. For this ice cream giant, Deloitte’s innovative approach didn’t just melt the data silos—it set the stage for a future of smarter, faster, and more intuitive decision-making.
Because sometimes, talking to your data is all it takes to unlock a world of possibilities!
