Driving innovation with GenAI: How a global automotive leader transformed complexity into a competitive edge
The road to transformation
As one of the world’s leading automotive giants, the client is a pioneer in developing innovative, sustainable, and digital transportation solutions. To stay ahead in a highly competitive industry, the company recognised the need to revolutionise its business model—leveraging data-driven insights to enhance operational agility and deliver exceptional customer value.
However, the journey was not without hurdles. Manually sifting through thousands of complex supplier documents slowed key functions such as procurement, production, and supply chain management. This bottleneck not only extended lead times but also impaired decision-making, increased the risk of costly errors, and hindered operational efficiency. A transformation was imperative to unlock the power of data and reimagine how the business functioned.
Revolutionising data with GenAI
To tackle this formidable challenge, Deloitte implemented an innovative, GenAI-driven strategy tailored to the client’s needs.
- Smart data models for precision: The foundation was laid by analysing the existing data ecosystem and creating advanced data models capable of efficiently extracting and interpreting valuable insights from unstructured data, such as supplier and assembly documents
- Knowledge Graph for visibility: A Knowledge Graph was deployed to unify and visualise interconnected data. Acting as a single source of truth, it streamlined access to critical information, empowering teams across the organisation
- Automation for agility: A scalable, automated Continuous Integration/Continuous Delivery (CI/CD) pipeline ensured the solution could grow seamlessly with the client’s needs, adapting dynamically to demand fluctuations
- AI-powered chatbot for instant insights: Introducing a Retrieval Augmented Generation (RAG)-based chatbot revolutionised user interactions. This FAQ and Q&A system enabled precise, real-time responses to complex queries, drastically reducing reliance on manual intervention
Accelerating success
The impact was transformative. The client witnessed dramatic improvements across key performance indicators:
- 90% accuracy: Data classification and anonymisation reached unparalleled precision, reducing errors and enhancing trust in organisational data
- Cost savings: Automating labour-intensive processes delivered substantial cost efficiencies while optimising resource utilisation
Unmatched versatility: The system’s adaptability empowered the client to tackle a variety of challenges, supporting innovation across diverse projects - The results extended beyond immediate efficiency gains. The scalable, AI-driven architecture enabled the client to pivot quickly to evolving industry needs, laying the groundwork for sustained innovation and leadership in the automotive sector.
Driving the future with data
This transformation is more than a technological upgrade—it’s a paradigm shift. By embracing GenAI, the client has transcended operational inefficiencies and built a culture of agility, precision, and innovation. As the solution continues to evolve, its benefits are expected to compound, enabling the client to navigate complexity with confidence and redefine industry benchmarks.
With GenAI, this global automotive leader is not just adapting to the future—they are driving it!
Christine Ahn
