Anand Ramanathan, Partner and Consumer, Products and Retail Sector Leader
Agriculture sector overview
India is an agrarian economy, with agriculture and its allied sectors being the largest source of livelihood. In FY23, the estimated Gross Value Added (GVA) for the sector stood at ~US$275 billion, contributing ~15 percent to the country’s total GVA. India’s agricultural exports reached US$53 billion in FY2023, up ~6 percent from FY2022. Rice, marine products and sugar were the top three contributors.
Key trends and challenges
Agriculture in India is slowly shifting from traditional farming to horticulture, dairy, poultry, fisheries and food processing. With rising income levels, urbanisation and changing consumption patterns, the demand for high-nutrition foods and processed foods is increasing in rural and urban households. Farmers are now moving upstream in the agri-value chain. They are adopting modern farming techniques, such as precision farming, drones, polyhouses, crop diversification and breed improvement in dairy, to improve productivity and price realisation. For example, farmers in UP traditionally growing rice and wheat are diversifying into fruits, dairy, poultry and exotic crops, such as strawberries and dragon fruit. Furthermore, increasing interest from start-ups and private players has led to better quality, reduced costs and improved market linkages through innovative solutions for farmers. The output and input platform models enable farmers to obtain a wider market reach, competitive prices and easy access to input suppliers while increasing transparency.
Though the sector has witnessed fundamental shifts, agriculture continues to face the following challenges in India:
Steps taken by the government across agriculture subsectors to tackle challenges
While agriculture primarily remains a state subject, the central government has implemented over 27 schemes and programmes for comprehensive coverage across credit, insurance, income support, seed quality, the promotion of cooperatives and digital agriculture, among other areas.
1.Agriculture credit target set at INR20 lakh crore
2.Expanding the implementation of PMFBY
3.Integration of 1,361 mandis into e-NAM
4.Focus on public-private partnerships to improve infra and storage facilities to address post-harvest losses
The agriculture sector needs continued focus targeting existing gaps in the agriculture value chain to empower small farmers, FPOs, intermediaries, start-ups and large companies.
Expectation #1: Increasing digital adoption – Agri-tech in India has an addressable market of US$24 billion . Increased adoption of tech-driven modern agricultural practices, such as crop mapping, precision farming, breed improvement in dairy, automation of poultry farms and drones, is likely to enhance efficiency and help them make informed decisions. However, due to a lack of awareness, presence of segregated small-farm holders, access to credit and other factors, digital adoption is still at an emerging stage in India. The government recently announced the development of Digital Public Agriculture Infrastructure and an Agriculture Accelerator Fund to foster farmer-centric solutions, nurture agri-tech growth and encourage agri-start-ups in rural areas. Furthermore, the government should aim to increase digital adoption through suitable interventions focusing on educating stakeholders, improving tech affordability and accessibility, increasing investments in R&D, etc. Robust data collection and analysis systems should be established to provide farmers with accurate information on market trends (price, exports, etc.), weather patterns and best practices. Precision agriculture can increase yield by ~30 percent and reduce input costs by ~20 percent. Digital techniques, such as smart irrigation, soil health and crop monitoring facilitate informed decision-making by farmers, save time and increase efficiency in farm operations. Steps should be taken to strengthen public-private partnerships for increased adoption of digital technologies.
Expectation #2: Strengthening the food processing value chain – The Indian food processing market is estimated to reach US$ 535 billion by 2025 at a CAGR of ~15.2 percent. Additionally, exports of processed food products reached ~US$ 20 billion in nine months of FY23, a jump of ~13 percent. With total FDI between April 2000 and December 2022 at ~US$ 12 billion, the sector witnessed an influx of investments offering higher value to agricultural produce, limiting post-harvest losses, rising employment opportunities, etc. The government has already taken measures to boost the sector through its schemes, policies and incentives, such as the Pradhan Mantri Kisan Sampada Yojana (PMKSY) and Pradhan Mantri Formalization of Micro Food Processing Enterprises Scheme (PMFME). However, providing high-quality raw materials at an economical price to food processing industries is one of the major challenges that needs to be addressed. Thus, the government should promote cluster development to provide economies of scale to farmers and improve the quality of produce by increasing the adoption of good agricultural practices.
Expectation #3: Improving post-harvest infrastructure – In India, post-harvest losses stand at ~10–25 percent for perishable foods, such as milk, fish and eggs, and ~30–40 percent for fruits and vegetables. Increasing and improving storage and grading facilities and transportation networks is expected to reduce post-harvest losses and enable timely transportation of quality produce. Furthermore, it leads to a higher value of the agricultural produce and enhances key stakeholders’ revenues. The AIF and the Mission on Integrated Development of Horticulture (MIDH) are steps in the right direction to meet India’s post-harvest infrastructure requirement. However, the low uptake of the AIF suggests a revisit of the provisions under the AIF and similar schemes to make them financially more viable for private participation.
Expectation #4: Boosting the export ecosystem – India’s agricultural exports reached US$53 billion in FY2023. Rice (US$11 billion), marine products (US$8 billion) and sugar (US$5.8 billion) were the top three contributors. This milestone was achieved because of well-crafted trade policy interventions, effective execution and other initiatives. As the increase in agricultural exports leads to higher earnings for farmers, the government should take steps to create a deeper network of export facilitation centres and testing labs and improve the affordability of exports through roads, rail and airways to boost the overall exporting ecosystem.
Expectation #5: Focused strategies for growth in the allied sector – India is the highest milk producer globally and contributes ~25 percent to global milk production. With a production of over ~230 million tons of milk, India’s milk production increased by 58 percent from 2014–15 to 2022–23. Low productivity per animal restricts the growth of the dairy sector, especially for small farmers. Steps are needed to effectively solve the scarcity of feed and fodder, lack of proper sanitation and veterinary care, high input costs, and inefficient marketing channels for farms untouched by cooperative sectors.
The fisheries sector, for long considered a “sunrise sector,” has received massive investments over the years, with the latest being the Pradhan Mantri Matsya Sampada Yojana (PMMSY) in September 2020, which allocated funds worth INR20,050 crore (US$2.74 billion) for five years (FY21–FY25) for the development of the country’s fisheries. Adoption of modern techniques being promoted by the government would require an increased focus on extension activities and cluster-based promotion of scalable best practices. Efforts to reduce the cost of artificial feed, support for electricity and post-harvest infrastructure support are necessary to provide growth opportunities for small and marginalised farmers across India.
Recommendation #1 – Tactical partnerships with the agri-tech ecosystem to realise the digital adoption target
1. The government and start-ups have mostly functioned in silos, with policy support limited to funding and tax benefits. Policy initiatives enabling government and agri-tech players to collaborate in the implementation of state initiatives could help drive margins across the agri value chain. Promoting technologies right from advisory and input services at pre-cultivation stages to crop monitoring during the cultivation stage, along with quality, storage, traceability and market linkage solutions in the post-cultivation stages, can reap immense benefits for the sector.
2. The government should focus on the last-mile reach of the benefits of “Agristack” as it seeks to furnish real-time and accurate data regarding markets, schemes, logistics, warehousing and market access (e-NAM and marketing channels). This integrated ecosystem should function as a comprehensive repository of farmer information, encompassing data on soil conditions, crop specifics and land records, accessible across states. The government should also encourage state-level resource centres to support Agristack through data, production, prediction, analysis, farmer/FPO details, crop insurance, etc.
Recommendation #2 – Rethink the post-harvest infrastructure strategy
Recommendation #3 – Establishing agri-processing and agri-export infrastructure
Recommendation #4 – Enabling allied sector growth
Recommendations