Win story in focus: Uttar Pradesh State Industrial Development Authority (UPSIDA)
About
The Uttar Pradesh State Industrial Development Authority (UPSIDA) is the premier organisation driving industrial development across Uttar Pradesh. Responsible for managing over 155 industrial areas and a land bank exceeding 70,000 acres, UPSIDA is a key enabler of economic growth and job creation in the state. Through its proactive policies, infrastructure upgrades, and innovative digital transformation, UPSIDA has positioned Uttar Pradesh as a preferred investment destination. UPSIDA plays a pivotal role in sectors such as manufacturing, logistics, and warehousing, ensuring seamless access to industrial land and delivering world-class infrastructure to investors. It’s commitment to sustainability, digital innovation, and investor-centric services underpins its success as a leader in industrial development.
Problem
- UPSIDA faced challenges in establishing itself as a competitive investment destination, striving to attract national and international investors and retain/expand local businesses.
- Hindered infrastructure development due to inefficiencies in project monitoring, frequent delays, cost overruns, and poor fund utilization
- Lack of digitisation and reliance on manual processes slow down operations and prevent real-time monitoring, leading to inefficiencies.
- Land acquisition and development are not always aligned with investor needs, creating challenges in utilising land effectively.
- Outdated logistics and warehousing infrastructure struggle to support the growing needs of industrial development.
- Limited revenue growth creates financial challenges in funding large-scale industrial projects and ensuring long-term stability.
Solution
- Developing investor follow-up tools involves implementing systems to track investor queries and ensure timely resolutions, which boosts investor confidence.
- Marketing and outreach include designing marketing materials, sector-specific project profiles, and presentations to highlight investment opportunities in Uttar Pradesh
- Project management frameworks that involved implementing tools and systems to monitor infrastructure development, reducing delays, preventing cost overruns, and ensuring efficient fund utilisation
- End-to-end digitisation that entailed assisting in digitising 34 investor-centric services and integrating them with the Nivesh Mitra platform
- Strategic planning that entailed assisting UPSIDA with feasibility studies for 4,500 acres of land across various districts, aligning acquisitions with sector-specific requirements like pharma, logistics, and manufacturing.
- Policy advisory that entailed providing insights for drafting the UP Warehousing and Logistics Policy 2022, ensuring it aligned with investor needs
Impact
- Economic growth:· Investment secured at UPGIS 2023 saw UPSIDA facilitating investment intentions valued at INR 3.19 lakh crores, which is set to create employment opportunities for over 8.9 lakh individuals.
- At the UPGBC 2024, over 3,300 projects were grounded, securing INR 1.5 lakh crores in investments, and generating 6 lakh jobs
- Investor confidence soared as UPSIDA emerged as the top contributor to investments at UPGBC 2024, reinforcing its reputation as the leading agency for industrial investments in Uttar Pradesh
- Digitisation of 34 services improved application processing times, achieving a 96 percent satisfaction rate among investors
- Allocated INR 415 crores in FY 2023-24, representing a 400 percent increase from FY 2018-19, for upgrading industrial areas and infrastructure
- Built pink dormitories and Prerna canteens, providing safe housing and employment opportunities for women workers
Anne Greenwald
