When it comes to protecting and building trust among an organization’s various stakeholder groups—customers, employees, business partners, investors, and communities—leaders say their priorities are shifting rapidly.
Deloitte Global Boardroom Program's survey of 177 board members and senior executives across more than 30 countries reveals most organizations (67%) were focused on responding to challenges related to COVID-19 over the past 18 months. Other focus areas mentioned were crisis management and financial integrity/financial health.
Building trust amongst the stakeholders is one of the top priorities for businesses in India especially as the economy matures and moves up the growth ladder. Usually, trust is seen as a softer issue not capable of measurement and consequently tracking progress on how trust performs over time. What is needed is a framework that would not just measure but provide a path for implementation of the related initiatives. Such a framework can make trust a part of the strategy and culture, define individual responsibilities and accountability. Trust as an agenda should be led by the CEO and the board where they define a clear pathway to lay down a structured approach and quantifiable performance indicators of trust initiatives.
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