Technology-led innovations have become the backbone of modern-day banking, helping effectively meet the needs of diverse sets of customers. In the past decade, Indian banks and non-banking financial companies (NBFCs) have adopted technology to drive growth, operational efficiency, and customer experience for retail, and micro, small and medium enterprise (MSME) customers. However, the COVID-19 outbreak and resultant government response have triggered significant structural and behavioral changes across retail and MSME customers.
The new normal is likely to see a significant manifestation of social distancing (preference for contactless and remote business operations) and innovative business models (to survive and thrive amid disruptions).
Social distancing translates into restrictions on mobility and ways of working for both customers and employees, thereby resulting in increasing preference for contactless banking and remote working.