The thing that excites Saurabh about working with data and AI is the opportunity to turn raw data into actionable insights for businesses.

Can you share the most interesting part of your career journey?

The most interesting part of my professional journey has been working with stakeholders from diverse industries and gaining insights from senior business leaders. This has not only broadened my perspective but also significantly contributed to my growth and development as a professional.

What excites you the most about working with data and AI?

What excites me about working with data and AI is the opportunity to turn raw data into actionable insights for businesses. I love connecting different data pieces to craft a story that not only points out opportunities and risks but also helps organisations in strategic decision-making. The most compelling aspect is getting the opportunity to witness data insights transforming into business actions and decisions that drive impactful results.

Describe an interesting project that you have worked on.

I recently worked on a project that I found fascinating as it involved the integration of external data sources with internal data and the opportunity to explore new methodologies and their wide-ranging business applications. The objective was to identify optimal locations for placing premium products for a leading Consumer Packaged Goods (CPG) company.

By utilising a geo-intelligence data model, advanced data analytics, and industry expertise, we developed a comprehensive solution. This involved creating a Premium & Prosperity Index, which helped pinpoint the most promising areas. The output proved beneficial across multiple fields for the client, including sales for product placement, marketing for ATL/BTL activities, store operations, and calculating market penetration.