ConsumerSignals: India Chapter
October 2025
Introduction
Consumers remain financially confident, supported by easing price-inflation concerns and higher savings. They are selectively increasing discretionary spend, favoring premium and experience-driven purchases, reflecting a mature, security-conscious yet indulgent mindset.
ConsumerSignals is an always-on platform pulsing 1,000 consumers across each of 20 countries monthly (including all major economies) to understand the underlying causes of financial sentiment and how that informs spending decisions, both big and small. Restlessly reinventing, we continue to refine our survey instrument regularly to stay on top of current trends while providing insights into longitudinal trends that may be more permanent.
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Leader speaks
“The Indian consumer today stands at the intersection of optimism and intent, more discerning, digitally empowered and financially confident than ever before. What we are witnessing is not just a rebound in sentiment, but a recalibration of priorities. Consumers are learning to stretch value, not compromise on aspiration. This balance between aspiration and responsibility is shaping a more mature, self-assured consumption economy; one that is resilient, sustainable and uniquely Indian in its outlook.”
- Anand Ramanathan, Partner and Consumer Industry Leader, Deloitte South Asia
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