Skip to main content


We help clients create and drive transformational change in customer, marketing and pricing strategies and capabilities that drive business growth, forge profitable consumer and customer relationships, and drive competitive advantage.

Deloitte Strategy's Customer practice helps organisations create and drive transformational change from the perspective of the customer – to drive organic growth, to deliver valued customer experiences, to improve margins and profitability, and ultimately, to transform how companies do marketing. For each of these platforms we enable organisations from strategy through to execution and then how they measure and adapt for continuous advantage.

We regularly work with marketing, brand, or strategy executives who have a mandate for achieving long-term initiatives while pressured to demonstrate impact and return in the near term. We help them design and deliver customer insight-anchored change and growth in their enterprises.

Our Customer Operations practice helps organisations develop, implement, and operationalise multichannel customer interaction capabilities for both external and internal customer-facing operations. We assist with operational assessment, operating model design; omni-channel effectiveness, technology enablement, sourcing strategy, and transformation roadmap development and execution.

Our Pricing practice helps organisations address the spectrum of commercial pricing strategies, processes, and capabilities to align them with business, marketing, customer segmentation, and channel strategies. 

Customer & Digital unwrapped

The path to digital-first marketing

Many global marketing organisations aspire to lead with digital but are stymied by complexity when attempting to make the vision a reality. Max Cuellar, senior vice president of marketing strategy, analytics, and operations at Hewlett Packard Enterprise, and Frances Yu, global lead for digital strategy at Deloitte Consulting LLP, offer their perspectives on simplifying the marketing function.

Serving up a great restaurant customer experience

Winning in today’s guest-first environment starts with a solid restaurant customer experience strategy. Explore five considerations for restaurants as they create memorable guest experiences that yield guest loyalty.

The CMO's role in defining strategy

CMOs increasingly make critical strategy decisions that go far beyond promotional campaigns and branding, helping to drive competitive differentiation, topline growth, and other business objectives.

Rewired Customer: Ready. Set. Change. Repeat

How can companies shape and sense consumers’ rapidly evolving modes of engagement—with retailers and with each other—to support future growth?

Deloitte Chief Marketing Officer site

Connecting marketing leaders to the latest trends and valuable insights.