Digital Consumer Trends 2025
The Irish Cut: Measuring what matters in tech, media and telecoms
Overcoming knowledge barriers in the digital world
Our annual survey is one of the largest of its kind, with this year's study including 1,000 participants from Ireland.
This report is designed to cut through the noise and provide a comprehensive understanding of what consumers truly think about digital products and services. We delve into a wide range of topics, with key findings arising in GenAI, digital usage and entertainment.
Have a listen to our team discuss key findings from the report below.
