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Digital Consumer Trends

The Irish Cut

Explore insights into digital behaviours

Welcome to the Digital Consumer Trends (DCT) website, a go-to source for the latest insights into consumer preferences and habits surrounding digital products and services.

Our annual survey, now in its 14th year, is one of the largest of its kind, and this year's study includes approximately 27,150 participants from 17 countries worldwide, with 1000 participants specifically from Ireland.

Our flagship Digital Consumer Trends survey is designed to cut through the hype and provide a comprehensive understanding of what consumers truly think about digital products and services. With over 1000 Irish participants, we delve into a wide range of topics, including AI, sustainability, the metaverse, streaming, devices, cost-of-living and privacy.’

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(TMT) industry group brings together one of the world’s largest pools of deep industry experts.

Download the Ireland deck

To get a comprehensive view of all the insights from the DCT survey, make sure to download our Ireland deck, which contains a wealth of data and statistics on different topics from the survey. Gain a deeper understanding of the digital consumer landscape in the Ireland by accessing the Ireland deck through the link below.