The level of discussion and hype around digital and innovation remain high within the Irish insurance industry. While the market is saturated with opinions on what is possible with respect to re-imagined personal lines products, there is limited fact-based actionable insight on what consumers want.
We surveyed over 500 Irish customers to investigate which features of home and motor insurance are most attractive.
The results give a clear indication of preferences, with four main themes identified. Insurers can help use these findings to help guide the launch of new products, services and partnerships.
Customer needs are changing; survey results show many are reconsidering the value of insurance products, with respondents favouring “Basic” and “Self Controlled & Adjustable” product types over others for both home and motor.
Results show an emerging appetite for more proactive, innovative and parametric features, beyond pure price and coverage.
There is resistance to sharing personal data with insurance companies to enable value adding or other data-based services, even if there is a potential cost reduction involved. Respondents were most reluctant to share data associated with their social media history.
Results show a marked preference for simplicity and flexibility. The key challenge for insurers going forward will be understanding how they need to phase and prioritise investment to realise business value early while enabling maximum return in the long run.
The “insurer of the future” is customer centric, data rich, multi-channel and agile in terms of their technology, workforce, and ways of working. This can only be enabled through making clear decisions in relation to their underlying capabilities and placing brave bets around their transformation agenda.