The Insurance Distribution Directive enters into force in early 2018 (23 February). It is a recast of the existing Insurance Mediation Directive and is designed to ensure a level playing field across all participants selling insurance products. As such, its scope is broader than just the traditional insurance industry and it applies to all distributors of insurance products. In addition to insurance brokers / financial advisors and the direct salesforces of insurance companies this also includes distributors for whom the insurance is only an ancillary service such as car rental firms and airlines (with certain limited exemptions).