Business Services Café: State of Business Services Hungary
What opportunities are there for the Hungarian Business Services organisations to remain competitive in international GBS ecosystems and step up the value chain?
In the latest podcast episode of the ABSL Hungary Business Services Café podcast, co-created by ABSL Hungary and Brandfizz, Eszter Lukács, GBS Advisory and Finance Transformation Director at Deloitte Hungary, is joined by Anita Zvezdovics, Chief Fizz Officer at Brandfizz and Board Member of the European Employer Branding Association, and István Lenk, President of ABSL Hungary, to share their perspectives on this strategic and timely question.
In this episode, we explore the questions as follows:
- Why talent mobility, education alignment and regulatory predictability are no longer side topics, but strategic risks?
- What must happen for Hungary to remain a long-term European hub, not just a delivery location?
- How growth is shifting from headcount expansion to higher value activities, from COEs to digital, AI and cybersecurity capabilities.
- Why Hungary faces a real talent paradox: a strong talent base, yet structural shortages in critical expertise roles?
- What kind of cooperation between business, government and education could actually move the sector forward, beyond slogans?
Watch the full episode here:
