Corporate and Business Unit Strategy
Winning intent
A fundamental challenge every executive faces is how to leverage instinct, reflex, and speed in responding to market shifts while sticking with an overall “game plan.” The most effective executives navigate the unexpected and unpredictable while keeping a clear business strategy in view.
That focus on strategy is imperative in the face of constant change and upheaval. Strategy is the touchstone that keeps management grounded, employees aligned toward core objectives, and resources allocated effectively. Importantly, a cohesive strategy provides clear assumptions of a company’s view of the future. When new trends or events emerge that are inconsistent with those underlying assumptions, the company can react with agility and address these new factors without impeding forward momentum.
How we can help
Our Corporate and Business Unit Strategy practice works side by side with chief executives and their teams to create effective strategies and secure alignment across the organization. We are passionate about helping senior executives tackle tough issues and make choices in the face of difficult questions and varied options. We create the context for executive teams to explore many views, closely examine their choices, and emerge from the strategy process aligned and committed to action.
Our leading strategists bring deep sector knowledge along with the experience and methods to structure effective corporate and business unit strategies. We work with other specialty strategy services within Monitor Deloitte and with audit, financial advisory, risk management and tax services of Deloitte LLP through its network of member firms to bring effective and targeted resources to our strategy engagements.
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Ways to get more value
Understand that strategy demands choices. Because companies rarely have sufficient resources, it is critical to identify, stay focused on, and make effective choices about which markets to compete in and how to succeed in those markets. We help executive teams to imagine options and agree to a set of critical choices and actions.
Appropriately integrate strategic choices across the enterprise to realize the full power of an aligned organization. It’s important to make connections across the business that link strategic aspirations and choices with operating models and investments so the work of the organization adds up to competitiveness in the market.
Seek aligned action from the top. With clear strategy choices made and the organization working harmoniously toward that strategy, senior executives should be effective stewards of the strategy over time, championing the strategy consistently across functions, investments, and activities and making decisions that keep their functional areas moving in the same direction.
Competitive strategy matters now more than ever in the face of unprecedented levels of volatility, accelerated change, and increasing levels of innovation—each of which can shorten decision-making time frames and the shelf-life of executive actions. An effective strategy aligns competitive positioning in the market with company capabilities and operations. By committing to, communicating and, when necessary, adapting a strategy, senior executives drive the business straight toward its goals and aspirations.
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