Behavioural economics is the study of how psychological, social and emotional factors often conflict with and override economic incentives when people make decisions. When applied to management, behavioural economics can help us uncover ways to limit the organisational impact of biases and cognitive limitations—or ethically exploit them to help drive enterprise value.
Get ahead of the today’s most pressing business challenges
Receive personalised insights on the topics that matter most to you
Don’t miss our most current and most popular data, research and analysis