Digital Consumer Trends
The Scandinavian 'cut'
Introduction
Discover the Scandinavian perspective in Deloitte’s Digital Consumer Trends report – your essential guide to the latest insights on consumer behaviors and preferences in the digital world. This year’s Scandinavian edition has five chapters and takes a deep dive into key topics like streaming, Generative AI, payments, digital sustainability, device usage, social media, and news consumption.
About this research
The Scandinavian edition of Deloitte's 2024 Digital Consumer Trends is an annual survey capturing insights from 4,200 consumers in Sweden, Norway, and Denmark, as part of a larger global study. The global 2024 report includes 17,996 respondents across 11 countries. The findings presented in this report are based on nationally representative samples of 16-75-year-olds: 2,100 from Sweden, 1,050 from Norway, and 1,050 from Denmark. These samples adhere to country-specific quotas on age, gender, region, and employment status. Conducted online by independent research firm Ipsos MORI in July 2024, the survey utilized a questionnaire designed by Deloitte.
