Driving digital trust with cyber
How leading organisations are taking proactive measures to increase integrity and boost confidence across their business landscapes
Organisations that place high importance on digital trust realise greater benefits from cybersecurity initiatives — with the impact extending across operational, financial and brand reputation benefits. Explore key findings from Deloitte’s latest research, which used data from the 2023 Global Future of Cyber Survey and its 1,110 respondents to develop a Digital Trust Maturity scale that reveals the connections between cyber, digital trust and business value.
This new analysis — which places organisations into three groups based on their digital trust maturity (high, medium or low) — finds that the more value, focus and investment an organisation places on cyber risk management as a way to earn digital trust, the more likely it is to realise measurable business benefits from its cyber programmes.
Case in point: two of the greatest cyber-related benefits cited by high digital trust maturity companies include improved customer trust or brand impact (cited by 68%) and improved brand reputation (cited by 65%).
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