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HX TrustID™

Building trust is your greatest opportunity to create competitive advantage.

Trust is what brings us, as humans, together. It’s the essential bond that underpins not only the relationships we have with one another, but also the relationships we have with brands. Yet, our inclination to trust is at an all-time low.

HX TrustID is a data-driven tool based on over 200,000 survey responses with customers and workers across nearly 500 brands, in-depth focus groups, conversations with trust-bound leaders and case studies when trust was won or lost.

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