Skip to main content

Deloitte announces intent to acquire the business and assets of Keytree to bolster digital transformation services

News Release

NEW YORK, NY, USA, 11 August 2020—Deloitte today announced its intention to acquire the business and assets of Keytree, the international award-winning technology consultancy, headquartered in the UK with offices in India, Spain, Australia and Canada.

Founded in 2006, Keytree, a business with 400 employees, provides digital transformation services including data analytics, cloud and robotic technologies and a suite of products and managed services.

The combination of Deloitte and Keytree’s capabilities will create the largest SAP-enabled transformation practice in the UK and one of the largest in Europe, positioning Deloitte to significantly grow its capacity to support clients worldwide with their digital transformation programmes.

Digital connection has never been more important and technology-enabled transformation will be a critical catalyst for businesses as they recover and thrive beyond COVID-19,

says Sam Balaji, Deloitte Global Consulting leader.

"Joining forces with Keytree strengthens Deloitte’s SAP and Cloud transformation capabilities globally and reinforces the close-to-market geographic presence and insights Deloitte delivers to help clients with their critical programmes and long-term success."

Organisations of every size need to find new ways to thrive post COVID-19 and digital transformation programmes will be right at the heart of this,

says Richard Houston, senior partner and chief executive of Deloitte North and South Europe (NSE) and Deloitte UK.

 "Bringing together our scale and Keytree’s capabilities and entrepreneurial spirit will help our clients to ensure these critical programmes support their long-term success. We’re looking forward to welcoming the Keytree team into Deloitte once the deal completes."

Keytree’s Chief Executive Officer Dan McNamara, Managing Director Tim Kyle and wider workforce will integrate into part of the Deloitte enterprise technology and performance practice.

"The skills, size and scale of our team has grown quickly over the past 14 years. Combining our business and people with the brilliant team at Deloitte and fusing the organisation’s rigorous technology and data capabilities with our own will ensure that we are able to operate and innovate at an even larger global scale and be in the best position possible to support our clients when they need us most,"says Dan McNamara, chief executive of Keytree.

“This is an exciting time for Keytree as we build on the success we have experienced over the last 14 years,” adds Tim Kyle, managing director of Keytree. “Both organisations share similar cultural and business values and by working together in the future, we will be in a position to deliver solutions for our customers that will overcome significant business challenges, drive digital innovation and continue our commitment to positively impact the communities in which we operate.”

With headquarters in London, Keytree currently operates within the UK, India and Spain, with smaller divisions located in Australia and Canada. Working with Deloitte, Keytree will extend its reach to work across the Deloitte organisation.

Keytree’s skills and knowledge will bolster Deloitte’s implementations of SAP S/4HANA®, SAP Customer Experience, SAP® SuccessFactors® and SAP Cloud Platform, supporting customers with their key digital transformation strategies, growth and success in the years ahead.

Bringing together Keytree’s market-leading experience in SAP digital design and innovation with our own will give Deloitte clients an unrivalled breadth and depth of knowledge as they transform the functions at the heart of their businesses,

says Rob Cullen, partr and Enterprise Technology leader, Deloitte UK.

About Keytree

Keytree is an international, award-winning business technology consultancy and product developer, creating exceptional Enterprise Digital solutions. The company combines great people, technology and innovation to design and build beautiful apps, solve complex integration challenges and provide cloud infrastructure, enabling companies to become leaner, faster and more agile. Keytree has a range of global strategic partnerships, including a long-term partnership with SAP, and is a market leader in SAP implementations including SAP S/4HANA®, SAP Customer Experience, SAP® SuccessFactors® and SAP Cloud Platform. Its product portfolio includes the hugely successful KIT, a Clienteling and Assisted Selling solution for Retail used in 64 countries, in 11 languages across the globe. The company has won a number of high profile industry accolades including multiple SAP Quality Awards including the Pinnacle Award - Cloud Platform Partner of the Year 2020.

About Deloitte’s SAP practice

For more information on Deloitte’s relationship with SAP, visit, or contact

Deloitte, an SAP global services partner, helps clients activate the intelligent, cloud-enabled Kinetic Enterprise™ with SAP technologies—to help them reimagine everything, innovate rapidly, and evolve with confidence in the face of constant disruption. Each day across the globe, Deloitte’s team of more than 25,000 professionals is working with leaders across industries to explore the art of the possible with SAP solutions—and to take action. With an SAP relationship that dates to 1989, Deloitte has helped more than 3,500 clients efficiently enable SAP solutions and realise business value from those investments.