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Meet Nana Samuro

Partner, Deloitte Japan

Faces of Deloitte TMT is a series of articles exploring the personal histories of our practitioners, sharing the key experiences that defined their values and exploring why they do what they do. In this story, Nana tells us how her dedication extends to assisting traditional media firms in their transition to the digital era and guiding online services to leverage technologies like 5G and generative AI.

“I believe in the power of Japanese content,” says Nana Samuro, who focuses on the media sector. That passion for Japanese content, though, comes from having a global perspective. While she grew up in Japan, she spent part of her childhood living abroad and attending school in the UK before her family returned to Tokyo. After working in Japan for a consumer business company, she married and returned as an adult to the UK when her husband was transferred there. She took that opportunity to get her MBA, and it was while living abroad this time that she says she gained a new perspective on Japanese companies. She began to observe that other companies from her region were growing globally and she took it as her personal mission to help Japanese companies do the same. “That was where I found my passion,” she says.”

Nana saw Consulting as one way she could make the most impact for Japanese companies and, after returning home, she landed an interview with Deloitte. She found that, given the need to collaborate among member firms, her varied geogaphical experience was highly valued. From her side, she was particularly attracted to the organisations emphasis on mentoring its people. As someone with a strategy and marketing background, Nana sees herself as a “hub” who brings in specialists in technology, financial transformation, human capital or whatever is required to help the client.

Not surprisingly, Nana deeply enjoys travel and different cultures, and has been to more than 30 countries. When international travel was limited by COVID, she began traveling more within Japan, which sparked a deep interest in her own culture. This led to a particular interest in the different regional varieties of sake; in fact, she’s in the six-month process of studying for her sake diploma and is looking forward to educating her non-Japanese Deloitte colleagues about this when they visit.

Why TMT?

Nana currently works with established, large media companies and says it’s exciting to help them navigate the rapid changes brought about by AI, data, 5G and other technologies. “It’s my real privilege to support those companies, to enhance growth and minimise risk,” she says. “I want to help them make the most of their intellectual property.” When those rapid changes occur, there’s always the matter of governance and ethics to minimise risk. Nana is also dedicated to helping traditional media companies, such as publishers and news agencies, which have strong assets but made their reputation in a paper-driven market. These companies are now changing their business models to succeed in a digital world. Nana’s third area of focus is working with online services with strong B-to-B or B-to-C elements and helping them adapt to external forces such as 5G and generative AI to best use their data. “This area is still very much in the trial-and-error phase and helping companies become more effective and change their business models is very exciting,” she says.

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