The most comprehensive global study of its kind, our Digital Insurance Maturity 2025 report aims to provide insurers with actionable insights to help them stay competitive, foster innovation, and achieve digital excellence.

This year we assessed 93 insurers across 16 markets to deliver a complete view of how insurers are performing in the digital age. The report not only dives into digital functionalities but also user experience design, so that insurers can gain valuable insights into industry trends and inspiration to meet customer expectations.

Key findings:

• The shift toward digitally enabled engagement is no longer optional—it is a core business imperative.
• Generative AI (GenAI) has the potential to reshape customer service, underwriting, content creation, and product innovation.
• To meet customer expectations, insurers must embrace hybrid distribution models, combining robust digital channels with personalised advisory through agents or intermediaries.
• Getting the right talent and culture is key to capitalise on AI opportunities.
•  Leading insurers recognise that true digital maturity requires an integrated, front-to-back transformation.

We invite you to read the report to learn more.