The world is on the brink of a technological transformation; one that will disrupt the way we all live our lives, the way we work, and the way we interact. The World Economic Forum has, for a few years now, described this upcoming event as the ‘Fourth Industrial Revolution’, and has characterized it as a ’fusion of technologies that is blurring the lines between the physical, digital, and biological spheres'. Multiple industries are continuing to enter this exciting new era, transforming the way they work with the support of new digital technologies and automation, and innovative organizational structures.
But the construction sector is lagging. Despite being one of the largest and most important industries (accounting for some 9% of the European Union’s overall economy according to the European Commission), construction has had a productivity problem for decades. Whilst other industries have progressed significantly in the last 25 years, construction remains a slow adopter of new technologies and innovation and therefore continues to be plagued with past failings. Low margins, high risk, skills gaps and inconsistent project delivery have a material impact on both the industry and its clients.
There have been substantial developments in some areas of construction including robotics and automation which are pushing the envelope as to what can be manufactured for building and infrastructure projects off-site. Building Information Modelling (BIM) is now in use across most major projects, and is even mandated on certain governmental projects.
The capability exists to 3D print building modules and components, make extensive use of drones to complete site surveys and make greater use of the Internet of Things. If such technologies were more widely embraced the industry and its clients could potentially create more sustainable and efficient buildings. So, why is productivity in construction still lagging?
The continued alignment of new and recent technologies already within the industry will continue to trigger the disruptive modernization many continue to look and hope for. A more advanced position will be achieved through a holistic change of mindset within the industry that realizes that technology is a friend to be embraced rather than an enemy whose aim is the demise of tried and tested roles and norms. The industry’s past responses to the challenges that the construction industry faces (e.g., improved training, increased wages, creating and leveraging less adversarial contracting techniques) have not been universally effective in creating a catalyst for change. Past responses have generally failed to create a ‘tipping point’ to generate a notable uptick in productivity and we would therefore contend that only with the broader integration of people, processes, data and technology will the productivity of the industry be truly disrupted.
Some of the key actions the industry might want to consider pursuing are listed below:
The opportunities for ‘positive’ disruption in the industry continue to be large and exciting. The businesses that pioneer, embrace and develop these disruptive changes, and can take advantage of them, will have a significant competitive advantage over their peers. The key question remains – is your business doing enough to harness the opportunities of the Fourth Industrial Revolution?