As the business shocks of the pandemic recede, retail executives are preparing for the tides to shift once again as the reality of economic headwinds, geopolitical strife, a quickly changing consumer, supply chain disruptions and lingering labour issues come into play. But the retail outlook is not all gloom and doom; retailers have learnt much about resiliency in the past few years. Massive demand fluctuations during the pandemic forced retailers to rethink archaic systems in favour of more pliable operations. Seemingly overnight, retailers rolled out health and safety protocols and established omnichannel capabilities. And they learnt that quickly evolving consumer preferences require more effective analytics and tools to build loyalty.

Workday and Deloitte are well-positioned to help retailers advance the innovations developed during the pandemic and drive profitable growth during a volatile time. With Workday’s integrated, AI-enabled cloud platform, retailers can create efficiencies, address the changing consumer and retain the more-demanding worker—all while sustaining the resiliency of the last few years.

The Deloitte Retail Industry Outlook offers readers detailed insight into the key themes facing the retail sector and how executives can turn emerging challenges into competitive differentiators. Explore the report, along with this document, to discover what distinguishes Workday as a key technology enabler for retailers on their journey toward greater customer-centricity, agility and cost-effectiveness.

The Workday Difference

Economic 

Spending shifts toward services amid a constrained environment  

As the economy slows, inflation rises and consumers shift their discretionary spending toward services, many retailers are scrutinising cost drivers and performance metrics in an effort to preserve their margins. As an integrated, intelligent platform with embedded artificial intelligence (AI) and machine learning (ML), Workday blends operational and financial data to enhance spend analysis and to help retailers plan and adapt their operating models in response to new market opportunities, such as increased demand within food services and drinking venues. It also combines external data, such as point-of-sale and inventory information, with store location and revenue data, for clear visibility into revenue and profitability mix by sales channel. 

A native data model further gives retailers greater visibility into business drivers and expenses for a deeper understanding of labour and supply costs, along with granular insight into profitability, by department for example. To address industry-wide labour struggles, Workday provides a single skills foundation with embedded AI and ML analytics to help HR managers align employee skills to changing talent objectives. It also offers AI-driven insights for measuring labour costs, employee productivity and schedule quality.

Consumer

Shoppers focus on price and convenience

Workday’s unified platform is uniquely designed to help retailers plan and adapt their operating models in response to new market opportunities, such as a desire for more convenient and cost-effective consumer experiences. Retailers can quickly model future market conditions, evaluate changes to business and cost drivers and understand how new business models will affect profitability. To help retailers control costs, ML is embedded into core finance processes, automating manual actions and identifying anomalies to reduce risk and improve efficiencies. Examples include expense protect functionality, journal anomaly detection and intelligent recommendations for customer payment matching. 

In addition, Workday can integrate and transform high-volumes of third-party data, such as merchandising and supply chain, into accounting to give retailers an accessible, real-time view of results. With Workday, retail leaders can easily view and analyse business performance down to the transaction level to pinpoint opportunities to manage margins, control costs and drive revenue and profitability.

Value Chain

Labour looks for more  

Workday offers a number of innovations for optimising workforce planning and productivity and providing greater flexibility to workers. Intelligent scheduling automation accommodates employees’ shift/role preferences and availability while meeting labour demand, skill requirements and compliance regulations. From a single data view, store managers can review and approve time off, monitor operational analytics, compare scheduled hours to actuals, understand coverage gaps and optimise labour costs. Workday also supports high-volume recruiting with streamlined workflows, engaging campaigns and landing pages, mobile requisition creation and a consumer-gradient, mobile-responsive application process. 

With rich reporting capabilities, Workday enables retailers to consolidate and analyse data on workforce composition, organisational health, diversity and workforce investments in a single platform. This allows leaders to track progress toward ESG and DEI goals and determine where to make improvements. The platform also offers visibility into supplier risks and sustainability, as well as emissions modelling and planning capabilities, to help retailers assess where material emissions come from and what the impact of reducing them may be. By marrying loss data with labour information, Workday also gives retailers visibility into theft trends and inventory shrinkage down to the employee and manager levels.

Demographic

Retailers called to analyse and adapt  

Workday’s integrated platform empowers retailers to keep pace with sociodemographic shifts and to embrace the changing consumer. It brings together financial, workforce and operational data at scale, supporting company-wide planning and execution. Retailers can quickly model scenarios based on evolving consumer preferences and business conditions and examine how new growth strategies could affect profitability.

Workday’s flexible business process flows allow retailers to quickly restructure existing operations and workflows to support new business models, M&An activities and consumer experiences. With its open-platform architecture and no-code integrations, Workday enables retail leaders to meet consumers exactly where they want to be met, further helping the organisation to maximise the value of its full tech stack.