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Financial Services: scaling GenAI for maximum impact

How leaders in financial services are moving beyond a ‘proof-of-concept-to-death’ mentality

GenAI in financial services: a new era of opportunity and risk 

GenAI’s potential has dominated headlines, spawned countless ideas and swamped financial services organisations with trial proofs of concept. Now, leaders need to stop experimenting and realise the benefits at scale to stay ahead of the competition.

In this whitepaper, we focus on the key decisions that executives in the financial services industry should make in the early stages of GenAI adoption and provide guidance on selecting appropriate use cases to realise material value at scale across their operations.

This whitepaper offers industry-leading insights from our Deloitte and Google Cloud authors about the opportunities and risks for financial services organisations in the era of GenAI.

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