Ania is a senior manager with 10 years of experience in brand positioning strategy, digital communication, new product concept development, rebranding processes, and consumer, culture, and category research. In May 2021, she joined the Consumer & Marketing Team at Deloitte Digital. Previously, she worked for four years in the Brand Strategy department at PwC. She gained experience in companies specializing in brand strategies, product innovations, and foresight analyses (Stratosfera Added Value, BNA, Semiotic Solutions Polska).