Financial Services: scaling GenAI for maximum impact

GenAI in financial services: a new era of opportunity and risk 

GenAI’s potential has dominated headlines, spawned countless ideas, and swamped financial services organizations with trial proofs of concept. Now, leaders need to stop experimenting and realize the benefits at scale to stay ahead of the competition.

In this whitepaper, we focus on the key decisions that executives in the financial services industry should make in the early stages of GenAI adoption and provide guidance on selecting appropriate use cases to realize material value at scale across their operations.

This whitepaper offers industry-leading insights from our Deloitte and Google Cloud authors about the opportunities and risks for financial services organizations in the era of GenAI.