Digital transformation has risen to the top of organizational agendas. In a recent survey of US and European business and technology decision-makers, some three-quarters said their company had undertaken a digital initiative. But effort does not necessarily translate into benefit, and many organizations continue to struggle to translate the execution of digital transformation programs into tangible impact.
In search of the factors that lead to digital transformation success, we surveyed 1,200 senior executives knowledgeable about their organizations’ digital transformation efforts. The article Pivoting to digital maturity discusses in detail the broad array of assets and capabilities, which we call digital pivots, that help drive successful digital transformation.