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From vision to impact

Riding motorcycles towards a more sustainable future


Deloitte collaborated with ACEM to shape Vision2030+ for the motorcycle industry, aligning with EU objectives. This report outlines industry insights and actionable steps for a greener future.

The European Association of Motorcycle Manufacturers (ACEM) is the umbrella body that represents some of the largest motorcycle and moped manufacturers in the EU and the UK. As part of its remit, ACEM develops and advances policy positions and plans around areas such as competitiveness, safety, mobility, and sustainability. As a lower-emission alternative to cars, motorcycles offer a unique mobility opportunity while improving carbon footprint. As we all look to move more sustainably, this industry forms an important part of the solution.

ACEM approached Deloitte when developing a sustainability vision that would become an agreed, consistent policy for the industry. The team set about building consensus with CEOs and ACEM representatives through a series of surveys and thought-provoking interactive workshops, culminating in Vision2030+, the motorcycle industry’s vision towards sustainable mobility.

This report outlines the industry’s view on how to power two-wheelers to better respond to current and future consumer needs and align with the European Union’s sustainability objectives.

The collaboration with Deloitte enabled the ACEM members to visualise the way forward while building consensus across the diverse membership for concrete actions and a strategic roadmap.

“Crafting Vision2030+ with ACEM underscores Deloitte's dedication to pioneering sustainable mobility solutions. Together, we're shaping a future where motorcycles lead the charge towards greener, more accessible transportation.”

Aled Walker, Partner, Automotive & Mobility Leader at Deloitte

“Through Vision 2030+, the motorcycle industry is gearing up to be a part of tomorrow’s European transport system, with advanced and increasingly sustainable products meeting different societal needs, such as personal mobility, leisure, and last mile deliveries. Recognition and support by policymakers will be key to turn it into reality.”

Antonio Perlot, Secretary General, European Association of Motorcycle Manufacturers (ACEM)

About ACEM

Based in Brussels, the European Association of Motorcycle Manufacturers (ACEM) represents the largest manufacturers of mopeds, motorcycles, tricycles and quadricycles with operations in Europe. ACEM members include 18 multinational companies and 18 national industry associations based in 17 European countries.

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