The Salon is a controlled, distraction-free environment where UX researchers observe users as they interact with digital/physical products, using tools like eye tracking to record data and gather real-time insights on usability issues.
In our usability lab, we combine cutting-edge technology with expert analysis to uncover how real users experience your product. By studying eye movement, engagement patterns, and interaction flows, we identify pain points and opportunities for optimization—helping you create intuitive, user-friendly designs that drive results.
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“A usability lab provides the closest look into how real users interact with your product. By observing behavior in a controlled setting, we uncover hidden pain points and opportunities—allowing us to create intuitive, seamless experiences that truly meet user needs.”
Matteo Setti, UX Design Lead