Euroconsumers is committed to advancing customer experience, fostering collaboration, and boosting operational efficiency. Through a strategic partnership with Deloitte, Euroconsumers has embraced a cutting-edge solution built on Salesforce Marketing Cloud. This initiative aligns with Euroconsumers' mission to prioritize consumer rights and deliver personalized services. By leveraging advanced technology, Euroconsumers has transformed its digital landscape, streamlining customer acquisition, enhancing retention, and driving overall engagement.

A specific MarTech category has been getting a lot of attention recently: it is called Customer Data Platform.

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