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Research:
Research
06 Feb 2023
5 minute read

Accelerate your B2B Transformation

Fastlane, Deloitte Digital's Salesforce B2B commerce and marketing accelerator – extended value, flexible & scalable. Designed for an accelerated go-to-market and enhanced buyer experience.

In today's fast-paced market, organizations leverage digital transformation to create sustainable business value. Deloitte Digital created the “FastLane” accelerator to speed up digital B2B transformation while leveraging future-proof solutions. Our Marketing and Commerce experts have joined forces in a prebuilt accelerator, powered by our strong partnership with Salesforce.

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The FastLane accelerator leverages the Salesforce B2B ecosystem to cater for your customer's end-to-end journey. With B2B Commerce Cloud, FastLane enables an optimized buyer experience by utilizing the power of a commerce storefront, complemented by Order Management and Embedded Apps such as the Reorder Portal and Pay Now, while Marketing Cloud capabilities guarantee automated guidance and follow-up before, during and after a purchase. The platform setup can be supplemented with a CDP, offering optimized insights into behavioral data of your customers and real-time actioning of these insights.

What's in it for you?

FastLane accelerator provides a complete set of pre-built functionalities, ranging from predefined journeys, extended features, up to ready-to-go templates and pre-set-up code frameworks.

Three benefits will accelerate your business’ digital transformation:

  • Enable journey design with pre-integrated capabilities across commerce and marketing, leveraging best practices and Deloitte business experience.
  • Accelerate set-up time and ensure scalability through Deloitte’s CTA standard and frameworks.
  • Fit the solution to your business context in a more flexible way with our extended features and re-worked code frameworks.

The ultimate objective remains to speed up your digital go-to-market and create value fast.

With our FastLane integrated solution, silos between your marketing and sales departments are removed, and your customer experience and engagement reach higher levels, faster.

Discover more about the solution

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Key contacts

Kathleen Peeters

Marketing & Commerce Leader

Lennert De Rudder

Director in Consulting

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