Generative AI (GenAI) has become a priority for enterprises seeking to enhance productivity, foster innovation, and optimise operational efficiency. However, the integration of GenAI into business processes presents unique challenges. A recent Deloitte survey on ‘Trust in Generative AI’, involving over 30,000 participants across Europe, indicates that Belgium lags behind in GenAI adoption. By combining survey results with practical insights from interviews, this report provides a comprehensive overview of the current state of GenAI in the enterprise. Key topics include the importance of a well-defined strategy, the challenges of talent acquisition and development, risk management, and effectively addressing data and technological considerations.