Skip to main content

The opportunities and challenges of rolling out generative AI across enterprises

Revealing the GenAI experiences of Belgian enterprises


Insights and Learnings from Belgian CIOs 


Generative AI (GenAI) has become a priority for enterprises seeking to enhance productivity, foster innovation, and optimise operational efficiency. However, the integration of GenAI into business processes presents unique challenges. A recent Deloitte survey on ‘Trust in Generative AI’, involving over 30,000 participants across Europe, indicates that Belgium lags behind in GenAI adoption. By combining survey results with practical insights from interviews, this report provides a comprehensive overview of the current state of GenAI in the enterprise. Key topics include the importance of a well-defined strategy, the challenges of talent acquisition and development, risk management, and effectively addressing data and technological considerations. 
 

Challenges and opportunities

The chapter discusses the importance of having a clear strategy for GenAI rollout. It highlights that 63% of organisations feel unprepared, with some at the forefront having a vision and goals, while others are still exploring. Successful companies combine a clear strategy with a value-driven approach, identifying use cases that promise high returns on investment, and ensuring strong sponsorship and leadership for GenAI initiatives. 

Here we deepdive on the talent challenges in adopting GenAI. It emphasises the need for skilled talent and the importance of upskilling and supporting employees. Organisations are creating new roles and investing in workforce development. Change management and fostering an AI mindset are critical for successful implementation. A well-defined operating model with clear roles and responsibilities is essential for integrating GenAI into business processes. 

Governance and compliance are crucial for managing risks related to ethics and data security in GenAI. Organisations are establishing governance frameworks and aligning AI initiatives with regulatory requirements. The chapter highlights the importance of ethics and compliance, data security, and privacy in building trust and ensuring responsible AI deployment. Companies are preparing for regulatory changes and embedding ethics into their AI strategies. 

Effective data management and quality are vital for successful GenAI initiatives. Organisations must ensure data accuracy, consistency, and completeness. Integrating GenAI with existing data infrastructure and ensuring scalability are also critical. The chapter discusses the investment in data security, quality, and governance frameworks to address data-related challenges and support AI projects. 

Selecting the appropriate technologies and platforms is essential for GenAI implementation. Organisations must balance innovation with risk management, implementing comprehensive risk assessment frameworks. In the report we highlight the challenges in scaling GenAI solutions and the importance of choosing technologies that align with business needs. Case studies illustrate how companies are leveraging tools to enhance productivity and ensure data security.

Did you find this useful?

Thanks for your feedback