Cognitive Analytics
The power of cognitive
Deloitte explores the impact of cognitive technologies on organizations and helps leaders make wise strategy and technology choices. Because cognitive technologies extend the power of information technology to tasks traditionally performed by humans, they can enable organizations to break prevailing trade-offs between speed, cost, and quality.
Why does cognitive analytics matter?
Deloitte Global predicts that by end-2016 more than 80 of the world’s 100 largest enterprise software companies by revenues will have integrated cognitive technologies into their products, a 25 percent increase on the prior year. By 2020, we expect the number will rise to about 95 of the top 100.
What do we mean by cognitive technologies and artificial intelligence (AI)? We distinguish between the overall field of AI and the specific technologies that emanate from the field. The popular press portrays AI as the advent of computers as smart as—or smarter than—humans. The individual technologies, by contrast, are getting steadily better at performing specific tasks that were formerly only deliverable by humans.
Many cognitive technologies could be relevant for enterprises, including robotics, rules-based systems, computer vision, optimization, and planning and scheduling. However, in 2016 we expect the cognitive technologies that will be the most important in the enterprise software market will be:
Informed by humans, powered by science
Using innovations from many different disciplines, we help businesses answer multi-faceted questions and prioritize outcomes within real-time workflows.
Cognitive Automation™
Uses natural language processing, and other methods to automate knowledge-intensive processes.
Cognitive Engagement™
Applies machine learning and advanced analytics to make customer interactions dramatically more personalized, relevant, and profitable.
Cognitive Insights™
Employs data science, text analytics, and machine learning to detect critical patterns, make high-quality predictions, and support business performance.
Cognitive Sensing & Shaping™
Builds a deep understanding and knowledge of company, market dynamics, and disruptive trends to shape strategies.The biggest lesso
The biggest lesson though is that the question is less and less whether something is possible because increasingly the answer is simply “yes”. A more relevant question is to find the idea that will yield the biggest benefit for the customer.
Yves Toninato, Senior Director Consulting
The Deloitte difference
We focus on solving problems that are too hard to unravel with conventional technologies, which requires an approach that goes well beyond technology alone.
We offer:
- Comprehensive consulting and advisory services
- Development expertise to design consumer engagement tools
- Customer analytics capabilities to enable predictive analysis engines
- Priority access to leading-edge technologies and capabilities, in partnership with technology companies and academic institutions
Our cognitive collection
Watch this series of videos and articles to see how cognitive technologies can augment and amplify human capabilities to solve complex business problems.
The rise of cognitive agents
Will humans prefer to talk with machines?
Cognitive assistants already set your sleep alarm, turn down your thermostat at night, and tell you what movies are playing at the mall. And, as a new generation of personal, social robots is introduced to consumers in the next few years, they are likely to play a larger role in customer support as well.
Demystifying artificial intelligence
What business leaders need to know about cognitive technologies
Artificial Intelligence still sounds more like science fiction than it does an IT investment, but it is increasingly real, and critical to the success of the Internet of Things.
