Perceived as a complex and opaque field, the carbon credit market is often misunderstood by companies. It suffers from an unfavourable reputation and many preconceived ideas, both on the nature of carbon credits and on their real impacts on companies and the environment. However, the purchase of carbon credits has a significant role to play in the climate strategy of organizations. Far from being a simple purchase of commodities, the acquisition of carbon credits contributes to the achievement of global carbon neutrality, but also to many other sustainable development goals. Companies that take a proactive and strategic approach to purchasing carbon credits anticipate the risks associated with this market and can still benefit from the advantage of new entrants. 

This report aims to provide counterarguments to the most common misconceptions about the carbon credit market and to offer companies a factual understanding of its potential benefits. By identifying the best solutions to meet a business's decarbonization goals, we help companies effectively integrate these tools into their climate strategies and play an active role in the fight against climate change.