A deep dive into Belgium’s expanding XR ecosystem

In collaboration with XR Valley, Deloitte presents the Belgium XR Report 2025, offering a comprehensive exploration of the dynamic XR landscape in Belgium. Based on insights from 65 industry leaders, this report explores the market’s structure, economic weight, technological maturity, and future outlook. It sheds light on revenue models, sector activity, international reach, recruitment needs, and sustainability efforts, positioning XR as a key enabler of digital transformation.

Revenue growth and market potential

The Belgian XR market is entering a phase of accelerated growth. With an
estimated value of €40 million in 2024, projections suggest over 10% growth by 2025. Sectors such as Academia/Education, Advertising, and Architecture, Engineering and Construction (AEC) are leading the way, showcasing significant revenue potential. This momentum is backed by growing demand for immersive solutions that enhance productivity, training, communication, and customer experience. From small startups to established SMEs, Belgian XR players are scaling operations and expanding their influence at home and abroad.

Diverse XR solutions

XR solutions are being widely adopted in Academia/Education, Healthcare
& Life Sciences, Industrial & Manufacturing, and Training. Organisations are embracing a diverse range of offerings, including Advisory/Consultancy, Software Development, Training, SaaS (Software as a Service), and Industrial Metaverse. Event Production also stands out, highlighting the versatility and broad applicability of XR technologies. XR is no longer limited to pilots or prototypes - many Belgian organisations are now delivering fully operational solutions tailored to industrial, academic, and creative environments.

International reach and use-cases

Belgian XR organisations are expanding their global footprint, with over 75% of XR sales expected to come from international markets by 2025. Europe remains the primary market, followed by North America and Asia, underscoring the strong international presence. Common use-cases such as Training & Skills Development, Product Prototyping, Marketing & Advertising Support, and Remote Assistance & Maintenance are driving profitability for leading organisations. These applications reflect XR’s ability to solve real-world challenges, especially in sectors where safety, precision, and user engagement are critical.

Skills demand and sustainability

The demand for XR-related skills is increasing, prompting organisations to recruit talent globally. Essential skills include software development, UX/UI design, and project management. Organisations are actively hiring XR profiles, with international recruitment common, drawing talent from Europe, North America, and Asia. At the same time, XR is contributing to sustainability: reducing travel through virtual collaboration, replacing physical events with digital alternatives, and lowering material use in prototyping. Many companies are integrating environmental considerations directly into their XR strategy.

Conclusion

Belgium's XR industry is on the cusp of significant growth, driven by innovative applications and a strong international presence. With substantial revenue potential and a diverse range of solutions, Belgian XR organisations are well-positioned to lead in global markets. The Belgium XR Report 2025 offers valuable insights into opportunities and challenges, making it an essential resource for stakeholders looking to capitalise on this thriving industry.