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Demystifying Data

The business benefits of improving data maturity in Australia and New Zealand

Deloitte Access Economics was commissioned by Amazon Web Services in 2022, 2021 and 2020 to analyse the data maturity of medium and large businesses Australia and New Zealand and to highlight the benefits of, and barriers to, being data-driven.

Leveraging data can help businesses to better understand their customers and create a competitive advantage. It can inform decision-making, optimise solutions and enable innovation.

This report presents a new data maturity model to assess how sophisticated businesses in Australia and New Zealand are when it comes to data. The framework scores businesses across six pillars of data maturity: understanding of data, organisational strategy, capability and culture, tools, and processes, and machine learning.

The majority of surveyed businesses had basic or beginner data maturity levels when measured against these criteria. Two in five overestimate their data maturity.

This third edition of Demystifying Data for Australia and New Zealand finds that overall data maturity across all levels have improved, with the share of organisations with master or advanced levels of data maturity doubling compared to 2021.

This series outlines a roadmap for businesses seeking to improve their data maturity. From building a culture of analytics, to transforming analytics into actionable insights, there are simple steps businesses can take to becoming a data-driven organisation.

Published: October 2022

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