More and more visitors are choosing to visit regional destinations across Australia, but how can we continue to ensure that the benefits of a growing tourism industry are extended to destinations in regional Australia?
Encouraging Australians to discover the amazing experiences and destinations in their own backyard and international visitors to explore beyond the capital cities and major centres is a long-held and much discussed goal of the Australian tourism industry.
Many policies, programs and strategies have been established with the aim to encourage more visitors to choose regional destinations. And, as the research in this report highlights, these have been successful – more and more visitors are choosing to visit regional destinations across Australia.
However, the increasing growth and importance of Asian source markets with lower propensities to venture outside of capital cities has spurred the desire to reconsider the question of how we can ensure that the benefits of a growing tourism industry are extended to destinations in regional Australia.
Deloitte Access Economics was engaged by Austrade as part of its Destination Research Project for 2017-18.
Visit Tourism Research Australia for a summary of our analysis.