Deloitte Access Economics has completed an updated assessment of the Opera House’s cultural, social and digital value, along with its economic contribution to Australia.
The Sydney Opera House is one of Australia’s most iconic landmarks. It hosts thousands of events every year, from opera and ballet to contemporary music, theatre, talks and even yoga. It is one of Australia’s best-known attractions, drawing 10.9 million visits to the precinct in 2016-17.
In the lead-up to its 40th anniversary in 2013, the Opera House launched a ‘Decade of Renewal,’ designed to ensure that it continues to inspire generations of artists, audiences and visitors, and encompassing an ambitious program of capital works. To develop a clear understanding of the worth and contribution of this symbol of Australia, Deloitte was engaged in 2013 to assess the Opera House’s cultural, social and digital value, along with its economic contribution to Australia through the direct and indirect financial and employment value it adds. The result was the 2013 report titled How do you value an icon?
Five years on, approaching the midpoint in its Decade of Renewal, the Opera House refreshed its strategy, having reflected on its achievements over the past five years and the significant changes and emerging opportunities in its operating environment. In 2018, Deloitte has been engaged to provide an updated report on the eve of its 45th anniversary. The result is this 2018 report entitled Revaluing Our Icon – Midpoint in Sydney Opera House’s Decade of Renewal.